Too many words. Not enough words. More image. Less Image. Too busy. Not enough. It is hard to come to a balance when designing a shirt for an organization. Word and Image is very crucial in the design of a shirt. In order for a shirt design to be successful, word and image must be at equilibrium.
How do we reach this equilibrium on a shirt design? The purpose of the shirt design is it to catch the eyes attention by coming up with a creative, unique design, but making the message clear. Here the self-organization principle of Gestalt Theory comes into play. You must be able to organize the image and words on a shirt in a way that makes it easy for a person to detect its purpose and message. I believe the way to do that is ask yourself if the design is clear enough for you to read and asking those around you the same question. Be open for constructive criticism.
Why and how is word and image important? There is a message that needs to be expressed. It is necessary to have both word and image because sometimes an illustration is not enough and sometimes just words are too boring. Therefore, word and image work hand in hand to relay a message visually.
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